TikToker Jools Lebron, who gained fame after making 'very demure, very mindful' go viral on social media, is involved in some legal drama regarding the 'demure' trademark. Here's everything to know.

Jools Lebron is a Chicago-based social media creator with over 2M followers on TikTok. The influencer rose to fame for popularizing the word "demure" in a video posted to the platform in August 2024.

TikToker Jools Lebron lamented that she hadn’t filed a trademark application related to the phrase “very demure, very mindful.” Here’s what to know about trademarking a meme.

Jools Lebron is taking TikTok by storm with her "demure" videos, transforming a simple word into a powerful statement on confidence and mindfulness. We looked into the trend.

'Demure' TikTok sensation Jools Lebron revealed in a TikTok on Aug. 14 that 'TikTok changed my life' and that she would be able to 'finance the rest of my transition' after she went viral.

Jools Lebron, who popularized the "very mindful, very demure" catchphrase, is responding after someone else filed to trademark the phrase.

Jools Lebron, the TikToker behind the “very demure, very mindful” sound on the app, responded to critics of the trend in an exclusive E! News interview.

A trans influencer has reclaimed ‘demure,’ and people can’t get enough Here’s why people are suddenly “very demure, very mindful” online.

After going viral with her "demure" trend, TikToker Jools Lebron exclusively told E! News she can't believe stars like Jennifer Lopez and Lindsay Lohan know who she is.

Jools Lebron is in a not-so-demure situation. The TikTok creator who skyrocketed to fame for popularizing the phrase "very demure, very mindful" on the social media platform revealed in a now ...