Beyond Demure follows Jools' pursuit of lasting fulfillment—from personal milestones like funding her transition, to collaborations with Netflix, Verizon, and PopSockets.

Jools Lebron is a trans woman from Puerto Rico who coined the phrase "very demure" in 2024. Her first video using the term has garnered over 56 million views over the years, and she's continued to ...

Viral Nation and FORTÉ Entertainment Partner with Creator Jools LeBron on Premium Docuseries 'Beyond Demure'From a cashier counter to the red carpet—Jools LeBron steps out from behind the meme and ...

Demure Jools Lebron endorses Synergy kombucha TikTok influencer and virals social media star Jools Lebron is a Synergy spokesperson and she dropped her trademark lines in a TikTok shot that ...

At VidCon 2025, Nick Bornstein, general manager of the Webby Awards, hosted a very demure, very mindful panel with LGBTQ+ creators. The panel included creators Briel Adams-Wheatley, Jools Lebron ...

After seeing the rise of TikTok beauty creator Jools Lebron, Berland's team moved quickly and in three days had tapped up the "very demure, very mindful" meme for a Verizon-sponsored video.

Following the list of Out 's Most Eligible Bachelors of 2025, the time has come for the girls who are "for the girls." These ...

Anthony Cosby-Knowles is a permanent part of Beyoncé fan folklore and even the Queen herself acknowledges his royal place in ...

During the offseason, LeBron James and his teammates were back on the drawing board, looking to take the necessary steps to make an appearance in the finals. While the four-time MVP works toward ...

If the movies and shows Netflix recommends aren't hitting the spot, unleash the power of category codes to find more of what ...