The 2024 Los Angeles Auto Show, one of the largest car events in the United States, is in full swing, serving as a platform for major automakers to unveil their latest models and concept cars. This year's highlight is the industry's transition to electric vehicles (EVs).

Tryhard Consulting and LANFest are excited to activate the first official Sim Racing and Esports activation at the LA Auto Show. Together with Zotac, Thrustmaster, and Next Level Racing, the Digital Overdrive experience will feature professional sim racing rigs,

Another free-to-enjoy SoCal classic straight from the once-a-year annals? It's this sizable stroll through a vast and vibrant swath of LA. Past walks have ventured from DTLA to Santa Monica, but the 2024 strut will move from Exposition Park near USC to UCLA on Nov.