NBCUniversal and Macy’s have agreed to renew their partnership with a 10-year programming rights deal through 2034, ...
The long-term deal also includes the 4th of July fireworks concert special, and a new event to be announced at a later date.
Macy's said last year's parade reached 31.7 million viewers on NBC and Peacock, an 11 percent increase from 2023.
The 10-year deal also includes the Macy’s 4th of July Fireworks show and a new special program still to be announced ...
Parade and the Macy’s 4th of July Fireworks will continue airing on NBC, Peacock & Telemundo for ten more years.
NBCUniversal and Macy’s said they struck a new pact that will keep the retailer’s popular Thanksgiving Day Parade on the ...
NBCUniversal is extending its partnership with Macy’s via a 10-year programming rights deal. The agreement includes The ...
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