An industry regulator's approval opened the door for first-party streaming data to supplement traditional TV ratings. Will it make a difference?

The crowded sports calendar in October was a huge boon for Fox, as the company hit its highest share of TV use in a year.

Fox hit a company-high of 8.4% of total viewing; Disney held the top spot in the ranking of TV viewing by company ...

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The entertainment giant finished the month with a share of 11.7%, boosted by increased viewership thanks to sports and ABC's ...