An industry regulator's approval opened the door for first-party streaming data to supplement traditional TV ratings. Will it make a difference?

Nielsen CEO Karthik Rao told clients Paramount was pushing for big price cuts in a weeks-long haggle over the company's measurement services ...

American Spirit has chosen Nielsen as its exclusive measurement partner for Local TV measurement in the six markets where it ...

"We cannot reset the value of our services to a fraction of their worth due to the circumstances and demands of one client," ...

The Lincoln Lawyer' repeats as the top overall title, and Tyler Perry's 'Beauty in Black' has a solid first week.

During this period, Paramount has issued no release about Nielsen ratings tied to any of its most-watched programming, including the NFL games it shows on CBS each Sunday; the performance of CBS ...

The viewership for the premiere of Part 2 of Season 5 of the epic neo-Western drama rose to 21 million viewers in the Live+3 ...

In the 25-54 age demographic that is most coveted by advertisers, viewership dropped 38% — from 113,000 people to 70,000.

Meanwhile, Fox News ratings surged a whopping 61% during the same period, according to Nielsen data reported by Fox. Many MSNBC shows — including those hosted by Alex Wagner, Joy Reid and ...

Nielsen CEO Karthik Rao has weighed in on the ratings measurement firm’s ongoing contract dispute with Paramount Global, pushing back against the media giant’s claim that it is seeking ...