Everyone else is lying to you, pulling the wool over your eyes. REI doesn't do a Black Friday sale. At least not in name. There's a Winter Sale this week, lasting until next November, 25, and there'll be some sort of small sale leading up to Thanksgiving.

REI’s annual winter sale is here. You can get deals on top brands like The North Face, Cotopaxi, Fjallraven and more.

The outdoor retailer has major deals on winter essentials that will be gone by the time Black Friday rolls around.

From cozy down jackets and sleeping bags to Merino base layers, check out these stellar Co-op deals before they’re gone

It’s time to warm up your “add to cart” fingers. Black Friday sales are here early, and they’re massive. Take one look at JCPenney’s deals, and you can knock out nearly everyone on your holiday shopping list without blowing your budget.