De Beers, signet jewelers
De Beers, Signet launch campaign to attract youth to mine diamonds amid lab-grown rise
The campaign targets Zillennials, the microgeneration born between 1993 and 1998, believed to be behind the rise of lab-grown gems.
De Beers and Signet Campaign for Natural Diamonds
The two giants of the diamond business on Tuesday launched the "Worth the Wait" campaign targeting diverse couples soon to be engaged.
Akron-based Signet Jewelers, De Beers reflect on journey to love in spot for natural diamonds
As De Beers doubles down on natural diamonds over lab-grown ones, it’s releasing an ad campaign—in partnership with retail group Signet Jewelers of Akron—that says a natural stone, much like finding one’s soulmate, is “worth the wait.”
Signet, De Beers launch new natural diamond marketing campaign for young generation
Diamond miner De Beers Group and diamond jewellery retailer Signet Jewelers, have launched ‘Worth the Wait’, a new natural diamond campaign focused on the themes of modern love and evolving relationship dynamics,
Signet and De Beers Launch Captivating New Natural Diamond Marketing Campaign: ‘Worth the Wait’
Signet and De Beers launch new natural diamond campaign-'Worth the Wait'-focused on the themes of modern love and evolving relationship dynamics.
De Beers, Signet launch campaign to attract youth to mined diamonds amid lab-grown rise
The campaign targets Zillennials, the microgeneration born between 1993 and 1998, believed to be behind the rise of lab-grown gems.
Signet and De Beers launch ‘Worth the Wait’ diamond campaign
The campaign leverages Signet's consumer insights and De Beers Group's emotional storytelling to emphasise the priorities of modern couples in their relationships.
Signet and De Beers reflect on the long journey to love in poetic spot for natural diamonds
Arnold’s ‘Worth the Wait’ campaign likens the process of forging a natural gem to that of finding a life partner
Signet Jewelers’ CEO Gina Drosos Passes Torch To Ex-PetSmart CEO J.K. Symancyk
Signet Jewelers is executing a carefully planned succession strategy, replacing outgoing CEO Gina Drosos with in-coming CEO J ...
How Signet Jewelers’ departing CEO revamped its e-commerce business and fixed a toxic ‘top-down’ company culture
Signet announced Drosos' retirement on Tuesday, but she will be staying in her role through Nov. 4. She will be replaced by J ...
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Signet Jewelers CEO Virginia C. Drosos To Retire—Successor Named
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Digital jewellery storefronts: Wave of the future?
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