How To Use This Brief Decision briefs lay out the key evidence, strategic context, and paths forward behind a specific ...

How To Use This Brief Trend lifecycle reports lay out the current phase of a trend and how this affects markets, providing ...

How To Use This Brief Trend lifecycle reports lay out the current phase of a trend and how this affects markets, providing ...

Artificial intelligence is changing how travelers discover and evaluate travel options. Tasks once handled by search engines, online travel agencies and travel agents, such as finding destinations, ...

The times, they are a-changin’. This is the fifth year of Skift Research’s annual State of Travel report and it's time for a facelift. In past editions of this report, we examined each of the industry ...

Trend lifecycle reports lay out the current phase of a trend and how this affects markets, providing key evidence, a decision horizon and actions that can be taken. This trend is just beginning to ...

Global travel demand remains resilient, but the strongest growth opportunities are concentrated in emerging markets, where higher travel intent and rising spending power are driving faster momentum ...

Consumer love for travel, rising demographics, and exciting innovation square off against unstable geopolitics, affordability challenges, and a lukewarm economic expansion Perhaps the one word to ...

Travel demand is holding in 2026, but growth will favor markets and brands that adapt as power shifts geographically and behaviorally. As we head into 2026, global travel demand remains resilient — ...

The global online travel agency (or OTA) market is experiencing sustained, moderate growth, fueled by resilient international travel demand and rapid digital transformation across all travel sectors.

Hotel loyalty is being reshaped by rising traveler expectations, rapid advances in technology, shifting economic conditions, and evolving owner priorities. This report maps the forces redefining ...

This report provides an in-depth analysis of the global car rental market, offering current market sizing and future growth projections. It is segmented by region (the Americas, Europe, Asia-Pacific, ...