Most retailers no longer withhold their shopper data from programmatic tech. They prefer the low-hanging fruit. But was that ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Retail media luminaries gathered to discuss how best to expand the category’s effectiveness – without overlooking how the ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Day Five of the Google ad tech antitrust trial was jam-packed with zingers. Here's hoping someone eventually makes a ...

Adopting standards and interoperable IDs can benefit the entire ecosystem, enabling solutions that can help solve for ...

Publishers were encouraged to see the DOJ highlight Google’s stranglehold on the ad server market and its attempts to weaken ...

Roku is the latest streaming company to unveil a self-serve ad platform. Roku Ads Manager is part of Roku’s bid to reach new ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Despite Google’s recent decision to continue support for third-party cookies on Chrome, the ongoing degradation of legacy ...