Hakuhodo Vietnam's copywriter once dreamed of serving tea at 30,000 feet, collecting stories from every corner of the globe.

Marketing is indeed growing up. For Asia’s practitioners, stewards of some of the world’s fastest-rising brands, that ...

In a new episodic series, Google teams up with YouTube star Annette Lee, who as Aunty M explores the tech giant's ads ...

The diversity of favoured brands extends beyond e-commerce and electronics to include quick-service restaurants (MK Restaurant, KFC, The Pizza Company, McDonald’s), retail chains (Watsons, Uniqlo), ...

Cannes Lions is no stranger to controversy, but this year the debate took on a distinctly AI-shaped form. For years, award shows like Cannes Lions have struggled with agencies entering scam ads, ...

Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits! Premium member-only articles & analysis Campaign’s annual APAC Agency Report Cards ...

These two captivating murals are part of a larger collection of 18 artworks that have transformed blank walls across all of Hong Kong’s districts into vivid community canvases. As HSBC marks its 160th ...

Ads on X will be processed by AI.As of 27 June, the word “Ad” in the top right hand corner of X posts is now how the platform shows users they are viewing paid-for advertising. Campaign understands ...