The move is designed to help brands connect with sports fans at scale and measure creator-driven programs with greater speed ...

Wpromote is tasked with balancing a cohesive national strategy with more market-specific opportunities as Sweetgreen combats a sales slump.

Major League Soccer is looking to expand soccer’s popularity and cultural relevance ahead of the FIFA World Cup with a yearlong marketing plan that launched Feb. 12, according to information shared ...

The Super Bowl remains the biggest night in advertising, even if advertisers continue to work from a celeb-heavy, risk-averse ...

The Kimberly-Clark brand uses tennis as a metaphor in a purpose-driven effort that remakes Tears For Fears’ “Everybody Wants ...

Super Bowl 60 ads were 9% less likely to amuse people compared to 2025’s ads. However, ads invoking feelings of nostalgia ...

Bringing Roundel brands to ChatGPT suggests retail media networks could be a bridge for larger AI chatbot advertising adoption.

Dove r/eal reviews” leverages Reddit’s growing beauty community and the platform’s reputation for honest product takes.

The update comes as the brand looks to combat declining sales amid supply chain issues and increased competition.

As expectations continue to rise in 2026, one thing is becoming clear: performance can no longer be a post-campaign priority.

The average person now owns at least three devices, according to the Digital Economy Report 2024 from the UN Trade and ...

Most brands returned to the same conceptual wells while emergent ad categories like AI and health and wellness offered a mixed bag.