Brands and marketers are bringing continuous value to influencer partnerships by repurposing influencer content. But extending the life of this content has a price, and it's something to be mindful of ...

Which social media marketing trends will be big deals in 2022? To find out, Hootsuite surveyed 18,100 marketers around the world, spoke with industry leaders, and examined third-party data. An ...

Learn how PR professionals can adapt to media changes with high-impact strategies, innovative tools, and expanded content ...

Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center ...

How can you make your brand's Twitter presence more impactful? An infographic (below) from TrackMyHashtag, which was based on this post, looks at strategies for boosting your Twitter marketing.

Demand Generation - Many B2B marketers have been struggling with tough challenges, such as budget constraints and incomplete ...

Since Bing's debut in 2009, the search engine's user base has grown to 524 million unique users who conduct about 5 billion searches each month, according to an infographic published by Bing and its ...

Thumbnail images for popular YouTube videos tend to be colorful, to feature human faces, and to contain text, according to recent research from Best SEO Companies. The report was based on analysis of ...

Consumers say consistently good customer service is the top factor that makes them loyal to brands, according to recent research from The Blackhawk Network. The report was based on data from a survey ...

B2B marketers say the most impactful uses for intent data—information acquired from digital sources about prospects' behaviors—are advertising, customer account expansion, and account identification, ...

Creativity can be highly useful in marketing, but it won't get you very far if your message strategy is off the mark. In fact, it's a waste of talent. Your message strategy is the foundation for ...

Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research from Sagefrog. The report was based on data from a survey ...