In a world where everybody else has been bolting letters on, taking letters off, splurging together and splitting apart, BBH ...

With brands increasingly in the hands of creators, as well as consumers themselves, consistency is more powerful than ever, ...

Supported by The Marketing Skills Trust, Ogilvy UK and Rapp UK, The Dodds Legacy wants to instil confidence in marketers at ...

Kering’s CEO admits the luxury business had cut above-the-line investment but would now be upping focus on activity that ...

Marketing spend was at its highest level in more than a decade in 2025, with the business underlining it as a crucial part of Unilever’s ongoing transformation.

New research from the ASA and IMTB reveals consumers not only prefer when influencer ads are labelled, disclosure doesn’t impact engagement.

Discounting is tempting but erodes margin and brand equity. Here are the key steps towards a unified incentives marketing strategy that boosts the bottom line. Consumers are always on the lookout for ...

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