Apple is no longer the top smartphone seller in China, overtaken by Vivo and Huawei, with a 17% market share decline in 2024. Apple now holds 15%, marking its worst annual performance in the country.

Apple’s descent from the top of China’s smartphone market in 2024 signals a seismic shift in the competitive landscape of one of the world’s largest smartphone markets. Data from Canalys highlights a 17% decline in Apple’s shipments across the country,

Apple lost the top spot in the Chinese smartphone market after a domestic brand replaced the iPhone as the country's top choice.