USC women's basketball player JuJu Watkins is signing a name, image and likeness (NIL) deal with State Farm Insurance.

Expect to see USC star JuJu Watkins spending a lot more time with Jake from State Farm. The sophomore guard signed an NIL deal with State Farm, becoming

The USC women's basketball star becomes the second college athlete to partner with the insurance firm after Caitlin Clark.

As part of her NIL deal, JuJu Watkins is expected to appear in State Farm commercials, social media promotions and other events. It's worth noting that during the WNBA All-Star festivities in Arizona, Clark made a surprise appearance in a meet-and-greet event organized by the brand.

USC G JuJu Watkins continues to expand her sponsorship portfolio, with State Farm adding her to a large stable of women’s basketball endorsers like Fever G Caitlin Clark, Storm G Jewell Loyd, Aces G Kelsey Plum and Wings G Arike Ogunbowale (not to mention leaguewide deals with the WNBA and the soon-to-launch Unrivaled).

USC basketball star JuJu Watkins, the star of the documentary series “On The Rise,” has formed a close relationship with WNBA Rookie of the Year Caitlin Clark.

JuJu Watkins is focusing on herself after drawing comparisons to NCAA women's basketball legend Caitlin Clark, with the USC Trojans star following in the Indiana Fever ace's footsteps

JuJu Watkins noticed the difference in class last spring. The USC standout shooting guard recalled an observation of students in her class, and it provided more evidence in the growth of women's basketball.