We've all known since August that this was the year to be demure … but Dictionary.com has now made it even more official by announcing that "demure" is its word of the year (via Time ). This year, as Brat summer started to wind down, a new supreme was rising: Jools Lebron.

If you use social media, you are surely familiar with the phrase “Very Demure, Very Mindful.”The catchphrase is on the tip of everyone’s tongue and has become a major trend.Not just that, the word “demure”

Dictionary.com’s 2024 Word of the Year is demure. The word took the internet by storm this summer thanks to a TikToker’s video series. Influencer Jools Lebron posted a video in early August using the word to describe daily situations, and the trend took off across all platforms.