Imitations of the ultra-luxe Hermès Birkin handbag have gone viral and been delisted from Walmart's online marketplace.

The hottest accessory of the holiday season is elusive yet attainable, affordable yet hard to find, and has a name that demonstrates its dichotomous nature. It’s the Walmart “Birkin” bag.

Fashionistas who’ve long lusted after Hermès exclusive and ultra-expensive Birkin handbag got a pre-holiday treat thanks to Walmart.com. It offered a reasonably close Birkin facsimile bag – dubbed a “Wirkin” on social media for the “working class Birkin” or “Walmart Birkin” – priced around $100, compared to the $10,000 and up for the real thing.

Walmart is not trying to convince anybody it's copying the real deal, said Koyaana Redstar, a luxury handbag authenticator.

In previous eras of internet culture, mockery of the rich and famous was usually relegated to far-left forums. But as 2025 begins, ridiculing the rich appears to have gone mainstream.

By contrast, Walmart’s Wirkin bag represented an affordable way for everyday shoppers to embrace the Birkin aesthetic. The bags became a viral sensation on TikTok, where users celebrated the design as a playful jab at the inaccessibility of luxury goods.

Walmart's 'Wirkin' retails at US$78 (S$110) to US$102, while a Birkin costs between US$10,000 and US$500,000. Read more at straitstimes.com.

The world biggest retailer Walmart launched handbags that look similar to Hermes. While unrelated to the Birkin - TikTok has fallen in love with the $78 product.

Chances are that by now you’ve heard about Walmart’s dupe for the highly coveted Birkin bag that has gone viral on social media. As exciting as that is for those longing for a Birkin of their own (without spending over $10,

Including Bottega, Chanel, and Louis Vuitton lookalikes from $18 Late last month, the internet nearly broke over Walmart’s $78 Hermès Birkin duplicate, which social media users quickly dubbed the 'Wirkin' bag.