PASADENA, Calif.—A new report from tvScientific finds performance TV is the No. 1 channel for marketers’ ad investment, accounting for 24% of total media spending and tied with social media as the ...

Google is testing pushing advertisers to use Google Ads Advisor from within the Google Ads reporting section. Google Ads suggested questions and prompts at the top of the report, which it thinks you ...

McDonald’s has released an AI-generated Christmas ad, sparking online backlash, which grew so fierce that McDonald’s turned off comments on YouTube before setting the video to private. However, the AI ...

Advertising spending will grow more than predicted in 2025 because tariffs didn’t take as big a bite as expected and AI provided a boost, according to a new forecast from media investment group WPP ...

Microsoft Advertising reportedly made two updates to its ad platform recently. One on how ad disapprovals work and the other on the time it takes to see a conversion be recorded in the ad reporting ...

A 2025 party for creators at the Xperion gamer space in Cologne, Germany Andreas Rentz/Getty Images for Apple TV+ The creator economy ad market will hit $37B this year, growing at four times the rate ...

Google is launching a suite of updates across Ad Manager, AdSense, and AdMob to help publishers save time, strengthen advertiser relationships, and better monetize content — with major additions ...

Internal documents have revealed that Meta has projected it earns billions from ignoring scam ads that its platforms then targeted to users most likely to click on them. In a lengthy report, Reuters ...

As the future of LSU football head coach Brian Kelly remains in flux, more is revealed on what led to the quick spiral on Sunday. According to a report from The Athletic's Bruce Feldman, Kelly and LSU ...

We will soon be a year removed from the bombshell Luka Dončić-Anthony Davis trade that shook the entirety of the NBA, but we're learning more about it every day. Case in point: according to a ...

BATON ROUGE — LSU athletics is wasting no time in the jersey patch advertisement game. Earlier this week, the NCAA Division I Administrative Committee brought forth a proposal that would permit ...