If you're someone who would choose comfort over style in a heartbeat, is always on the go, likes the look of activewear over ...

Drapers understands Adanola has appointed advisers at professional services ... which valued the brand at more than £1bn. Owner and founder Hyrum Cook set up the women's fitness brand in 2015 and it ...

In a statement about their latest campaign star, Adanola founder Hyrum Cook said: 'Kendall represents the modern Adanola woman-effortlessly stylish, adaptable, and always on the go. 'We're ...

So, how is a brand from the north of England taking on the behemoth and winning? Adanola founder Hyrum Cook and CEO Niran Chana, formerly of Gymshark Credit: James Hughes In no small part it’s ...

Hyrum Cook, the founder of Adanola, is “thrilled” to have joined forces with the world-famous star. The collaboration comes as the brand expands its global presence, now reaching customers in ...

In this month's Drapers Interview with Adanola founder Hyrum Cook and CEO Niran Chana, available to read here, Chana describes Jenner as “the highest echelon of influence marketing that you can get”.

launching tomorrow 7pm GMT / 11am PT. " Jenner also shared the news on her official handle, writing, “hiii @adanola.” Hyrum Cook, founder of Adanola, shared in a press release: “Kendall ...

“Kendall represents the modern Adanola woman — effortlessly stylish, adaptable, and always on the go,” said Hyrum Cook, the founder of Adanola. “We’re thrilled to have her bring our ...

As the new face of Adanola, the supermodel talks to Harper’s Bazaar about the pieces that bring her supreme comfort ...

Kendall Jenner layered up after walking in Schiaparelli’s spring 2025 haute couture fashion show in Paris on Monday. On the ...