In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

Adidas SPZL and C.P. Company are commemorating their 10th-anniversary partnership with a new collection that attributes ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

The track, with its memorable “I need two pair” hook ... When thousands of fans raised their Adidas shoes in the air, an ...

The new Broadway production, “Romeo + Juliet,” breathes life into these characters once more to reincarnate them for a new ...

Adidas UltraBOOST shoes have ruled the roads (when running ... It’s still not a shoe that would be a first choice for track day or a fast 5K, with the hefty chunk of Boost on the sole feeling ...

In the 1970s, Adidas was the undisputed king of sportswear, dominating basketball courts and streets alike. But an overlooked ...

Jess Bailey continued to excel at junior level after running a British under-20 5km record of 15:25 at the Adidas Running 10 ...

Double 11, or Singles’ Day, is here, and fashion brands have not missed launching special deals. 11.11, also known as Bachelor's Day, was originally celebrated in China.

This surprising collab between Balenciaga and Under Armour has the ingredients to become the next "it" sneaker of high ...