Adidas has been on fire as of late with incredible promos on top sneakers all month long. But the brand just went live with ...

The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

Double 11, or Singles’ Day, is here, and fashion brands have not missed launching special deals. 11.11, also known as Bachelor's Day, was originally celebrated in China.

Adidas SPZL and C.P. Company are commemorating their 10th-anniversary partnership with a new collection that attributes ...

In 2021, Adidas SPZL and C.P. Company marked the company’s 50th Anniversary with the collaborative Italia CP SPZL trainer. To honor the label’s 10th Anniversary, the Adidas SPZL and C.P. Company ...

It's undeniable that sport's influence on fashion is far from over. From styling track pants with heels and coats for the office to the summer staple of running sunglasses, the latest athletic trend ...

In 2021, adidas SPZL and C.P. Company came together in celebration of the heralded Italian brand’s 50th anniversary, debuting ...

Puma is highly dependent on wholesale, which accounts for about 75% of its sales. Wholesale sales tend to bring lower margins than sales through full-price owned channels. Puma also risks losing share ...