Mattel is ringing in the 40th anniversary of American Girl with a new Modern Eras collection. The line features modernized ...

In a now-viral video shared to TikTok, the Atlanta-based mom, 24, captured her daughter Margo, 2, playing with several of her ...

The catalog was not the only way American Girl transported young minds into the past. Each historical doll had her own book series, which offered a first-person account of her life, providing an ...

When, earlier this week, Mattel unveiled its 40th-anniversary “Modern Era” American Girl dolls, the response online was not ...

(CNN)– American Girl is marking the 40th anniversary of its dolls this year. It’s celebrating with a look back, and a collection it hopes will bring the brand forward. Each of the original Six ...

American Girl celebrates 40 years by reintroducing its original six dolls in contemporary outfits for a new Modern Era ...

American Girl is marking its 40th anniversary with a bold redesign of its beloved historical dolls, prompting swift backlash on social media. The Mattel-owned brand announced Wednesday the launch of ...

They’re all a little too grown up. American Girl is celebrating its 40th anniversary, and to celebrate, Mattel, Inc. announced it’s reimagining its beloved historical characters through a ...

American Girl is announcing a new collection of its classic dolls, and the release is garnering reactions from fans online. On Wednesday, Feb. 11, American Girl announced it would mark its 40th ...