Apple was facing increasing questions about its plans for artificial intelligence as other big tech companies invested tens of billions in the technology. By Kalley Huang Reporting from San Francisco ...

With more than a dozen new Apple products in the pipeline, 2026 is shaping up to be a busy and important year for the company. Among a plethora of high-profile device launches, we should see the first ...

Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new ‌Apple TV‌ before the end of 2025, ...

Apple will ship around 243 million iPhone units this year versus 235 million shipments from Samsung, Counterpoint Research said. It will be the first time in 14 years that Apple will have shipped more ...

Apple has built its reputation on cutting-edge devices and sleek design, but the company’s latest product is decidedly more low-tech. The iPhone Pocket is a knitted strap developed in conjunction with ...

Apple is nearing a deal with Google that would see the iPhone maker pay the tech giant roughly $1 billion a year for a custom version of Google’s Gemini AI model to power its overhaul of Siri, ...

It’s just Apple TV now, no plus. Apple has rebranded its six-year-old streaming service Apple TV+ to Apple TV — which is the same name as its connected smart TV device product and app. The tech ...

Finally, battery life has improved! New watchOS health updates are useful and clinically validated. Satellite messaging for communication off-grid on the Watch Ultra 3. Slim case. Blood oxygen is back ...

Apple Intelligence is Apple’s generative artificial intelligence (AI) system, and it comes with a huge range of features and abilities. You’ll find it deeply embedded in your iPhone, whether that’s ...

Apple CEO Tim Cook introduced the iPhone 17, iPhone Air and other new devices at the company's highly anticipated annual event on Tuesday. The iPhone Air, which is slimmer than the most recent iPhone ...

Apple has now announced the iPhone 17 lineup, alongside its latest Apple Watch and AirPods Pro products. We’ve already gone hands-on with many of the new devices, including the iPhone 17 Pro and Pro ...

Apple announced a full lineup of new products, including a range of new iPhones, three new Apple Watch models and a new set of AirPods. During the annual Apple event, held on Tuesday, Sept. 9, the ...