Back in 2013, Aamir Khan — known not only for his stellar performances but also his sharp industry insights — introduced a new way of measuring a film’s true success at the box office.

EXCLUSIVE: Distributor mandate for Week 3 of Aamir Khan’s Sitaare Zameen Par REVEALED – No more popular weekend pricing, no show before 10:00 am, no cluttering of shows between 10:00 am – 5: ...