Audi on Thursday unveiled a new electric vehicle brand in China whose cars will sport just the name AUDI and not its ...

Reuters reported in August that the new brand would not bear the four ... Audi's EVs currently sold in China have the four-interlocking ring logo. These are the Q4 e-tron made with joint venture ...

As luxury brands struggle to resonate with Chinese consumers, Ralph Lauren is thriving by leaning into its American heritage and preppy core products.

AUDI, the offspring brand, is a joint venture between Audi and domestic powerhouse SAIC, led by Fermín Soneira, formerly Audi ...

In a bid to curb climate impacts and improve traceability, Italian suppliers are trying to nearshore their raw materials. How ...

HONG KONG (AP) — China’s e-commerce firms reported an increase in the number of shoppers and a growth in sales for this ...

assistant brand director of Osim China. “For them, value-for-money does not necessarily mean buying the best products at the lowest prices. Rather, they hope that the quality and performance of ...

Audi, the mother brand, claims this identity offers the best of both worlds: “unmistakable Audi DNA meets China innovations.” Translation: it’s an Audi, but not really… except it totally is.