Bulova’s New Watches Deliver ’70s Glamour (Without the Eyebrow-Raising Price Tag) The stone-dial pieces are surprisingly affordable riffs on the sport-luxe vibe. By Nick Sullivan Published ...

The collaboration began in 2023 with a limited-edition Jet Star watch that reimagined a Bulova watch from 1973. It was a proof of concept that well-designed watches need not always cost the earth.