NASCAR's 'Hell Yeah' campaign signals a return to its loud, raw roots

NASCAR's previous 21st century marketing efforts seemed to be aimed at potential new fans. In a bit of irony, so is the newest campaign.

NASCAR has new rallying cry as 2026 season, Daytona 500 approach

NASCAR's previous 21st century marketing efforts seemed to be aimed at potential new fans. In a bit of irony, so is the newest campaign.
Whiskey Riff

“Better Than The Olympics” – Wisconsin Men Go Viral For Curling Cases Of Beer

The Winter Olympics but make it Midwest? The Milano-Cortina Winter Olympic Games are in full swing, and at the time of writing, the United States has 14 medals to our name. With only four behind ...

American Rebel Subsides on Wil Fischer Hookup

American Rebel Beverages, a subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB), today announced a new distribution agreement with Wil Fischer Distributing, one of Missouri’s largest and most ...

American Rebel Light Beer and Wil Fischer Distributing Forge Powerful Missouri Partnership to Expand Distribution Footprint

Wil Fischer’s 50+ year legacy as a top Anheuser-Busch distributor will supercharge American Rebel Light Beer’s expansion in ...

Why Anheuser-Busch is crushing it, even as Americans drink less alcohol

Americans aren't drinking as much alcohol, but shares of Anheuser-Busch are the highest since 2000. Key pivots towards premium and non-beer products are paying off. Wall Street analysts are ...