See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: calculating marketing efficiency with ...

On Sept. 4, Crescent Energy disclosed that it had signed a definitive agreement to purchase assets from a private operator in the Eagle Ford region for $168 million in cash. This acquisition adds to ...

Learn how to calculate, segment, allocate, and optimize by customer lifetime value (CLV) to improve your acquisition strategies in marketing analytics.

Concerns around demand have put pressure on oil prices recently. Amid worries over softening economic data out of the U.S. and a wider structural shift towards cleaner energy sources, October crude ...

The subscription economy continues to be on a healthy growth trajectory with nearly half (46%) of Australian businesses ...

SaaS firms need software that accurately depicts financial health and enables recurring revenue. See our picks for the best ...

Without mastering user acquisition, you are unlikely to get far in today’s highly competitive app marketing landscape. In ...

This repository contains Python code for calculating Customer Lifetime Value (CLTV) and performing customer segmentation based on retail transaction data. The provided functions and scripts allow you ...