How To Make The Most Of A QR Code In A Multichannel Marketing Strategy
After declining in popularity for a time, QR codes are back, offering a seamless bridge between physical and digital ...
TV 2.0: Driving measurable business outcomes
TV 1.0 was a rather straightforward affair, says Jason Fairchild, chief exec and co-founder of tvScientific. Major brands ...
5 Digital Marketing Trends You Can’t Afford to Ignore 2025
Discover essential digital marketing strategies for 2025 to stay ahead of the competition and drive business growth. Stay ...
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Strategies for Successful Cross-Channel Advertising: 9 Tips from Advertising Leaders
Imagine flawlessly orchestrating your brand's message across every platform. Insights from a business owner and a CEO will ...
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The Sharjah Co-Op Society onboards MoEngage to personalize customer experiences with automation
We are also excited about MoEngage’s AI capabilities in segmentation and content creation ... was also featured as a Leader ...
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Why can’t profit and doing good coexist? Asks Channel Factory’s Kartik Mehta
Kartik Mehta, Chief Business Officer at Channel Factory, spoke at the e4m Confluence Media Investment Summit on the power of conscious and unconscious biases, particularly within media ...
How billboards changed the virtual reality game for Meta
Winning The Drum Awards for Experiential Activation to Launch a Brand/Product Gold is AMV BBDO and Meta Quest with ‘Old Dog ...
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Developing effective marketing strategies in the era of GenAI to stay ahead of the curve
Finding this balance between efficiency and empathy, automation and personalization, is crucial to developing successful marketing strategies in this GenAI era. Marketers can start by implementing ...
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Maximizing your B2B paid media ROI with alternative platforms
Reach your B2B audience in unexpected places. Use Reddit, YouTube and TikTok for paid media campaigns that drive real results ...
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Smart Creators Are Using These 2024 Tips to Make Millions—Find Out How You Can Too!
The Influencer Marketing Factory recently published the 2024 Ultimate Creator Guide, a comprehensive resource for aspiring and established content creators of all sizes. The Ultimate Creator Guide ...
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How to brief a content creator effectively for social search marketing
Getting the best out of a content creator partnership for social search starts with a strong brief.  Without clear, actionable guidelines, even the best creators can miss the mark, leading to ...