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B2B ecommerce is revolutionizing how we do business. After surging during the pandemic lockdown, it’s continued to grow ...

As marketers pour money into campaigns that fail to connect with genuine audiences, the consequences include diminished ...

At unBoxed 2024, Amazon Ads announced a series of innovations across the Amazon Demand-side Platform (Amazon DSP) that drive precise full-funnel audience reach with streamlined campaign planning and ...

In the marketing world, assessing the impact of every dollar and attributing credit to advertising channels is the holy grail. However, for more than 20 ...

Amazon Ads has unveiled new full-funnel advertising capabilities, including enhanced measurement and reporting tools. Phil ...

Down 50% YTD due to, in my opinion, temporary issues, Text provides investors with the opportunity to collect a 10% dividend ...

As of July 2024, 5.17 billion, or 64% of the world’s population, are social media users, according to Statista. In a Facebook ...

Boost clarity in your digital marketing strategy by tracking paid media and business KPIs that align marketing success with ...

OKRs and KPIs help companies measure progress and success, but they focus on different areas in complementary ways. Here's how to use them effectively.

Eng Parakrama Jayasinghe [email protected] A new Dawn It is everyone’s hope that we could at last be moving towards a ...

In today fast-paced digital landscape choosing the right marketing strategy can be a game-changer for small businesses and eCommerce entrepreneurs With so many options available it can be challenging ...