Thyssenkrupp Steel, Germany's largest steel producer, plans to slash its current workforce of 27,000 down to around 16,000 by ...

The Ford logo is more than just a graphic design; it's an emblem rich with history, meaning, and vision. Discover the details ...

Ahead of the reveal, Jaguar has given a taste of the new branding with which it plans to define its future lineup. It ...

Gaming is changing, with groundbreaking games and crypto payments. Here's how innovations like Aviator and marketing ...

The British automaker is repositioning itself as an ultra-luxury EV brand, and the new direction is accompanied by a fresh set of badges for future Jaguars.

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...

Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...

Target a new audience: Your current brand may have served you well for years, but as markets shift, you may notice your message resonating with a different demographic or generation. Rebranding can ...

The lollipop is a Spanish invention that was born in 1958 known as Gol, being simply called Chups in 1960, although from 1963 ...

Comcast is spinning off into a new company many of its cable television networks that were once at the heart of the ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

As part of the rebrand, the iconic 90-year-old company — a favorite of British royalty and prime ministers — debuted a modernized typeface for its logo ... of all its current models this ...