Microsoft launched a new marketing campaign for its Xbox consoles and cloud gaming service called “This is an Xbox.” It ...

Xbox is focusing on cloud gaming in its new ad campaign, showcasing multiple devices for gaming. Xbox Cloud Gaming is ...

Microsoft has launched a new marketing campaign, with a focus on showing all the different devices that can be used an Xbox ...

Ahead of the holiday season, and presumably to help drive sign-ups to Game Pass, Microsoft has rolled out a new ad campaign ...

It’s the latest step in Microsoft’s ongoing gaming strategy to reach players beyond the Xbox console — something that started ...

Xbox boss Phil Spencer says he is pleased with Microsoft's multiplatform push Spencer says there are no "red lines" when it ...

Xbox head honcho Phil Spencer told Bloomberg on Tuesday that "the expectation is that we would do something” when it comes to ...

Over the last few years, Xbox has revealed a number of unusual console variants. From crossovers with Barbie and Wonka, to X-Men ’97, there have been a plethora of options released. However, one of ...

Does a new device really give you a unique experience on screen in some way? [It’s] less like the old days, going from the original Xbox to 360; that was standard definition to high definition. Now, ...

"This Is an Xbox invites people to play with Xbox across multiple devices and screens," Microsoft says in a blog post, which ...

Gaming head Phil Spencer conffirmed that the company does have plans to release an Xbox handheld device, though he noted that such a platform is years away from release. Spencer told Bloomberg that ...

The company is working on prototypes now, Xbox boss Phil Spencer told Bloomberg. Plus: bringing more games to more platforms.