Wicked will be this holiday season's biggest Box Office draw, expecting to fly in millions in its opening weekend. Mattel and ...

This holiday season, Barbie is taking over the internet — literally! Mattel is partnering with Verizon for a pretty-in-pink ...

Malibu Barbie, Brooklyn Barbie and Ken appear in a new commercial that promotes ways to stay connected all season long ...

PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

"Martha on the Mantel" swaps the popular Elf on the Shelf toy with a figurine of the TV host and cookbook author in a Christmas green and white getup.

Verizon (VZ) and Barbie (MAT) announced a first-ever collaboration showcasing Barbie as the star of Verizon’s holiday campaign, including ...

But, a labeling error on the packaging directed fans to an adult film website instead of the official “Wicked” movie link, ...

Based on the upcoming Wicked movie adaptation, the dolls feature a singing element and are part of a highly anticipated ...

The dolls, based on the upcoming Wicked movie starring Cynthia Erivo and Ariana Grande, feature a singing element and are ...

From unconventional influencer alliances to cross-industry tie-ups, these partnerships have not only captivated attention but ...