The art of reinvention: Why companies undergo brand refreshes
Jaguar's rebranding demonstrates the risks of logo changes in a competitive market. While aiming for modernity, the ...
Elon Musk asks court to block OpenAI from converting to a for-profit
The injunction would also stop OpenAI from allegedly requiring its investors to refrain from funding competitors, including ...
Carlos Tavares out as Stellantis CEO a year ahead of planned exit
Stellantis CEO Carlos Tavares is out at the company, effective immediately and a year earlier than his planned exit, the ...
Freezing weather threatens post-Thanksgiving travel, GOP readies priorities for Trump's second term: Weekend Rundown
Heavy snowfall and low temperatures put millions under winter alerts. Iran backs Syria after rebels’ shock offensive. And Trump’s picks are deeply divided over whether to ban TikTok.
Creating Big Waves: How Disney’s Marketing Brought The Masses Back For ‘Moana 2’; Sequel’s Promo Campaign Worth $100M+
Disney went big on selling 'Moana 2' to a global audience, their multi-prong bespoke marketing campaign yielding a $386M+ ...
I Used a Self-Driving Taxi for a Week. Things Got Weird.
Texas is a proving ground for driverless cars, but can Waymo and its competitors deliver on safety, sustainability, and trust ...
Ron DeSantis Legalized 15-Liter Bottles of Wine in Florida. But Why Were They Outlawed in the First Place?
The rule’s unknown origin—and outlier status among wine laws elsewhere—didn’t stop its reversal from becoming a libertarian ...