Gucci is a superbrand that is as much about pragmatic product as it is about emotion,” artistic director Demna believes — and he delivered that emotion with his debut fashion show.

Demna has unveiled his first Gucci runway show in Milan, and he's pushing the brand back toward sleek, body-hugging sex ...

Jade Goody's eldest son has swapped the dancefloor for the Milan catwalk to brush shoulders with Kate Moss et al.

I see Gucci as a person,” the former Balenciaga designer said. “Someone with a wild, unforgettable past and unmistakable ...

Kate Moss stunned on the Milan Fashion Week runway in a glittering Gucci gown with an exposed thong. She was previously ...

At Demna's debut Gucci show, 'The Substance' star and her pooch referenced one of Victoria and David Beckham's most famous ...

Gucci faced criticism over AI-generated ads ahead of Milan Fashion Week, highlighting the tension between luxury ...

The inside story of how the designer is transforming the brand — and himself.

Alix Earle was dripping in Gucci while enjoying a fun-filled weekend with her girls. The social media sensation, 25, rocked a luxe $48,000 tiger-striped long shearling fur coat, featuring a detachable ...

Pop stars, supermodels and influencers agree, the tiger print shearling from Demna’s debut collection is the most coveted ...

Gucci and Alia Bhatt's fashion collaborations are nothing short of mesmerising.