On the occasion of the unveiling of the new Guggenheim logo, Observer took a deep dive into the world of museum branding.

The head of the Arizona Office of Tourism resigned abruptly Friday amid questions of a conflict of interest in a $700,000 ...

Branding is a minefield these days, with social media ensuring that everybody can share their immediate gut reaction to ...

If you’re struggling to develop your unique identity and voice in the marketplace, you might consider hiring a branding ...