To tween and teen boys, that contagious excitement may lead to an expanding collection of colognes, but it can also lead to ...

Founder Maekaeda Gibbons shares the secret ingredients behind her brand's meteoric rise and offers invaluable advice for ...

The 39-year-old tells TODAY.com the story behind the PHLUR's viral scent, Missing Person, and what's next for the brand.

"We knew we had permission from the customer to enter the category," said founder Katherine Power, who is rolling out the ...

The Le Monde Gourmand Crème Vanille Eau de Parfum is a beloved, sweet scent that shoppers can’t get enough of. Now, while the ...

Our weekly news roundup is an extension of Paint Drippings, which drops first in The Back Room, our lively recap funneling only the week’s must-know art industry intel into a nimble read you ...

What fragrance to wear depending on your style - Here are expert tips on matching your perfume to your outfit.

Authorities in Hanoi have confiscated over 10,000 bottles of perfume suspected of being smuggled, sold by TikTok influencer ...

Check out his splurges — from the watch on his wrist to his favorite ride. “I never in a million years imagined being lucky enough to get one of these, but when I hit a business milestone ...

PRIMARK shoppers are racing to their nearest store, eager to get their hands on a cheap buy that will make you smell fresh. ...

Dawn Sturgess died after she was exposed to the chemical weapon, which was left in a discarded perfume bottle in Amesbury, ...

Fenwick's new beauty hall, the fruit of a five-year, 40 million pound refurbishment of the retailer's Newcastle flagship, ...