Are you a print subscriber? Activate your account. By Garett Sloane - 1 day 16 hours ago By Erika Wheless - 1 day 17 hours ago By Ad Age Studio 30 - 1 day 18 hours ago By Brandon Doerrer - 1 day ...

Marketing to Gen Z requires a fresh approach that resonates with their values and preferences, favoring connections over polished images.

From aroma-filled campaigns to delightful tactile experiences, here's a list of the most creative sensory marketing campaigns ...

Are you a print subscriber? Activate your account. By Brandon Doerrer - 25 min 21 sec ago 2 hours 18 min ago By Tim Nudd - 2 hours 21 min ago 3 hours 55 min ago By Ad Age Studio 30 - 4 hours 45 ...

Mayank Jain, CEO, New Auto- CarDekho Group talks to BrandWagon Online about his weekends, favourite vacation destination and ...

A new study by Cybernews has revealed that many popular shopping apps request access to sensitive user data, raising concerns ...

Ikea took the unlikely approach of cutting prices as costs were rising. Now, Trump's tariffs could open up a whole new can of ...

Trump has pledged big tariffs on imports from trading partners, causing concern among companies whose supply chains depends ...

Earlier this year, IKEA relaunched the iconic JÄRPEN wire armchair (now called SKÅLBODA) that was originally part of IKEA’s ...

The chief executive of the company behind Ikea furniture stores says tariffs make it more difficult to keep its prices low, ...

The model, 35, looked incredible as she graced the carpet in an ankle-length leopard print coat which featured ... one of the most iconic symbols of the IKEA brand, the blue FRAKTA bag.

London (CNN) — The chief executive of the company behind Ikea furniture stores says Donald Trump’s planned tariffs will make it more difficult to keep its prices low, joining a growing chorus ...