Los Angeles-based marketing agency Runway Influence has recently expanded its footprint in the content and influencer ...

Tora Åsling, policy officer at the European and International Booksellers Federation, discusses the recently published RISE Bookselling Study on Consumer Behavior, which revealed book-buying trends, ...

WINSTON-SALEM, NC, Nov. 12, 2024 (GLOBE NEWSWIRE) -- In a digital landscape where brands invest heavily in influencer marketing, many still face a challenge: measuring the true impact of creator ...

Creators, who were once dependent on ad revenue, now have multiple streams of income. But their audiences expect more from ...

Are Media unveils its 'three Cs' 2025 agenda: clout, curation & confidence. Could've also included chocolate cake.

Co-authors Jannah Handy and Kiyanna Stewart explore how material culture fosters deeper connections with history and ...

And I think that that’s gonna be very exciting for Facebook and Instagram and maybe Threads, or other kinds of feed experiences over time,” Zuckerberg said.

Influencers offer sports leagues an incredibly powerful tool to connect with audiences in a more personal and impactful way.

Penny’s 19th installment in the beloved Gamache series is a particularly haunting and relevant mystery novel. Yael van der Wouden’s novel, shortlisted for this year’s Booker Prize, is about ...

Ten new business books, with powerful insights for founders and business leaders. Maximize time, boost productivity, and make ...

Times have changed. Being an “influencer” is the new cool career to aspire for, followed by “content creator.” Seeking to leverage the influence of online popularity to achieve celebrity status and ...

Satvir Mundi, director of customer marketing and loyalty strategy at Boots, summarised the challenge as “the why and the who” ...