Designing a logo can open a company up to a lot of praise or criticism ... A few weeks ago, Airbnb revealed a new logo, and the tech press laughed, saying it looked like genitalia.

Few symbols are as important to a brand's identity as its logo. Apple, Microsoft, Sony. Seeing their logos can evoke an emotional response, linking their userbase with their ideals. On the flip ...

Featuring your company name, embellished with a little color and perhaps a few graphic touches here and there, your logo is your company's most important design ... high-tech look with neon ...