The embattled department store is leaning into its already successful “Really Big Deal Reveals” campaign and bringing back a nostalgic giveaway.

To prepare for holiday occasions, JCPenney has partnered with Larry Sims, one of the most sought-after hairstylists in the industry, for a special experience: SimStyled, available in a limited number ...

CEO Marc Rosen and chief merchant Michelle Wlazlo said Penney's $1 billion "refresh" program, stable pricing and celebrity ...

ESSENCE talks to the hair stylist about her favorite products, debunking hair myths, and what healing means in the chair.