'Jumpman' inspires 30 years of athlete logo history (1:41) Since 1988, Michael Jordan's soaring silhouette has been the gold standard for athlete logos, but the innovation hasn't slowed in its wake.

The iconic Michael Jordan "Jumpman" logo that has become the most famous athlete logo of all time is, in a way, celebrating its 30th anniversary this year.

An autographed 1986-87 Fleer Michael Jordan rookie card sold for $2.5M via Joopiter, setting a rookie card record.

Reddick races for Jordan's owned 23XI Racing while having a huge Jordan logo on the front and sides of the vehicle, with black tape seen covering the logo.. Many had wondered if this had been ...

Michael Jordan’s "Jumpman" might be the most famous athlete-associated logo on earth. Many athletes have their own branding and design; Tom Brady for example, has TB12 and LeBron James has his ...

Jordan Brand's Jumpman logo will appear on the right shoulder of the jersey and left leg of the short for all 30 Statement Edition uniforms, starting with the 2020-21 season.

The iconic Jumpman logo is coming to all NBA “Statement Edition” jerseys next season, and Detroit Pistons fans aren’t happy about it. Nike announced on Tuesday that the special alternate ...

Rentmeester said that in March 1985 -- after threatening to sue the shoe and apparel brand -- he granted Nike use of the Jordan logo for two years on billboards and posters in North America, for ...

It turns that Michael Jordan isn’t done dancing all over the Detroit Pistons this year. On Tuesday, just three months after ESPN’s “The Last Dance” documentary allowed Jordan to relive his ...

The Jumpman first landed on a shoe 30 years ago, but a near-coup and an internal struggle at Nike almost prevented Michael Jordan's iconic logo from reaching fruition.