"Guys why is there letters on my olive garden breadstick,” the woman asked in a TikTok video that has since amassed more than ...

At 21, Darius T. “Famo” Jackson was a font of creativity — a drummer, singer, dancer, and music producer who was on the verge ...

The 102-year-old luxury automaker is replacing its former logo, resplendent in all capital letters, with a new one that is ...

British automaker Jaguar is changing its branding for “a new era” as it prepares to fulfill its plan to go all-electric for ...

Jaguar has revealed the new Jaguar Type 00 – the car behind the controversial ‘copy nothing’ brand relaunch in November. The ...

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...

A spate of iconic rebrands in recent weeks have left some people reeling in a consumerist society where what we buy says a ...

Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...

Cadillac rival Jaguar is beginning a large-scale rebranding, moving the iconic British luxury brand further upmarket ...