Jaguar’s transformation started with the reveal of its new brand identity featuring an all-new logo – Jaguar calls it a ...

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The British automaker is repositioning itself as an ultra-luxury EV brand, and the new direction is accompanied by a fresh set of badges for future Jaguars.

Media outlets were subjected to an hour of marketing waffle during which they were shown the company’s bizarre new branding ...

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It’s a little more complicated than that, though. Here’s why.

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To say the response has been mixed is charitable at best… The vast majority of reactions to the new branding, which utilises ...

Gucci, Hermes, Louis Vuitton and other luxury brands have home collections with a host of giftable items to delight the ...

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Jaguar’s Managing Director Rawdon Glover says the intended message of the campaign had been lost, and also denied that it was ...

It’s noise. It’s all noise. You can get lost in it. When you tune in, you might catch a few quick shards of something ...