Glass and Ireland claim that the West Sacramento food vendor did apply for its own trademark for the so-called modified logo ...

Ted Gelov, the owner of Carmel-based Heartland Food Products Group, is turning to IndyCar to build the brand of Java House, a ...

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...

Tennessee-Based Company Will Have Exclusive Rights to Produce a Range of Merchandise, Including Tents, Chairs, Soft-Sided Coolers, and More, for ...

The 102-year-old luxury automaker is replacing its former logo, resplendent in all capital letters, with a new one that is supposed to be a “powerful celebration of modernism,” the company ...

The redesign marks the launch of the company’s ‘New Era’ campaign, which introduces its all-electric vehicle lineup. The old logo was replaced with a modern design that blends uppercase and ...

Godrej Enterprises consists of the unlisted company Godrej & Boyce, which has 14 lines of business including aerospace, ...

Microsoft will attempt to find the sweet spot between the speed of social media and the lasting impact of books with its own ...

The company also owns brands like Prego sauce and Goldfish ... item they were known for with shorter corporate title, or even an updated logo, in hopes of emphasizing other business.

As part of the rebrand, the iconic 90-year-old company — a favorite of British royalty and prime ministers — debuted a modernized typeface for its logo ... a statement to Business Insider ...