Let’s look at some of the trends likely to define 2025, and perhaps you’ll feel a little more prepared for what’s in store.

AI Chatbots: Virtual assistants are powered to offer instant support, guide users toward making purchases, and answer queries ...

Sir Martin Sorrell emphasised the transformative role of AI in advertising. He called for automating media planning, stating ...

Experts at the e4m India Brand Conclave 2025 emphasised brand identity, storytelling, and strategic platform selection for ...