Here are some of the best Hot Wheels collaborations we’ve seen over the years, with snazzy cars that should be in every ...

Bentley has revealed a new design of its famous winged "B" logo. The new design is the fifth iteration of the Bentley logo ...

The company’s name has become synonymous with a failure to adapt to the digital revolution. But overseas, its logo has become ...

Arizona announced the return of the cactus logo to the McKale Center court, reflecting a trend in American sports of ...

Suite” conversations, a series of thought-provoking discussions featuring some of the most influential leaders in marketing, ...

The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology to “bring the magic of AI to ...

What happens when the world’s bestselling toy car brand meets one of the Middle East’s most influential streetwear labels? You get a fusion of nostalgia, identity, and style. The head of Licensing, ...

The partnership will see AI products brought to develop and bolster fan engagement, including potentially with attractions and rides based on iconic toy brands.

by Wayne Friedman, June 3, 2025 ; Looking to build on its success with “Barbie” two summers ago for its other major toy brands, Mattel has announced the formation of Mattel Studios.

The game unites Mattel's brands in a single digital experience, marking the company's first IP crossover mobile title as part of its push to deliver new ways for fans to engage with its franchises.

EL SEGUNDO, Calif., May 21, 2025--Mattel, Inc. (Nasdaq: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today ...