The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

Their attempt at a modern and progressive rebrand stands in contrast to Jaguar, which retired its jaguar logo last year for a ...

Yesterday, when I was writing about Bentley’s logo re-design, I used the Ford logo as an example of just how long-lived ...

Here are some of the best Hot Wheels collaborations we’ve seen over the years, with snazzy cars that should be in every ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

HBO Max proudly announces the release of GAY HBO MAX SONG, a new track by internationally renowned drag superstar, pop ...

Mattel Inc. Annual cash flow by MarketWatch. View MAT net cash flow, operating cash flow, operating expenses and cash dividends.

DC and Mattel both had their own share of reveals during this week’s Toy Fair festivities, but they had their own bombshell announcement to make as well, shaking up the toy industry in a huge ...

Birla Tyres has introduced a redesigned brand identity, featuring a modern logo and a revamped corporate website. These changes coincide with its recent acquisition by a consortium led by Resolution ...

Mattel’s chief brand officer Lisa McKnight and Mastercard’s CMO’s Raja Rajamannar shared insight on how they’re building brand trust, addressing young consumers and using AI during a ...

Mattel’s chief brand officer Lisa McKnight and Mastercard’s CMO’s Raja Rajamannar shared insight on how they’re building brand trust, addressing young consumers and using AI during a ...