When contemplating a name change, companies should carefully assess its potential impact. A thorough market analysis can ...

Before choosing a business name, figure out what you want to be known for. And then choose a name that reflects that quality.

New Jersey-based Campbell's hasn’t been exclusive to the soup business for some time. The company also owns brands like Prego ...

Optimax, the largest precision optics manufacturer in the United States, has announced the appointment of Joseph Spilman as CEO and Pete Kupinski as president. With a solid ...

Shareholders approved the change of the company’s official name from Campbell Soup Company to The Campbell’s Company (CPB). The change reflects the company’s broad portfolio of leadership brands, from ...

Understand the differences between a trade name and a trademark, the different functions they serve, and registration considerations for business owners.

A player that delivers theater-worthy audio and video, an AI system that optimizes shipping routes, and other bright ideas.

TNA has seen one of most impressive athletes ever step into the ring. But, who has had the best physique in the promotion's ...

Campbell Soup Co. announced its intention to change its name just over two months ago, saying it wanted to instead be known ...

A federal judge in Texas is set to hold a hearing on whether the satirical news outlet The Onion made a valid bid for the ...